How to Share a Facebook Post to Instagram

In today’s interconnected world of social media, leveraging multiple platforms to reach a wider audience is essential for individuals and businesses alike. Facebook and Instagram are two of the most popular social media platforms, each with its unique features and user base. Sharing a Facebook post to Instagram can help amplify your content and engage with different audiences simultaneously. In this guide, we’ll explore step-by-step instructions on how to seamlessly share a Facebook post to Instagram.

1. Choose the Right Post

Before sharing a Facebook post to Instagram, it’s crucial to select the appropriate content. Consider the following factors:

Relevance: Ensure that the post is relevant to your Instagram audience and aligns with your overall content strategy.

Visual Appeal: Instagram is a visually-driven platform, so prioritize posts with captivating images or videos.

Engagement Potential: Select posts that have generated high engagement on Facebook, as they are likely to resonate with your Instagram followers as well.

2. Download the Post

Since Facebook and Instagram are separate platforms, you’ll need to download the content from Facebook before sharing it on Instagram. Follow these steps to download a Facebook post:

Open Facebook: Log in to your Facebook account and navigate to the post you want to share.

Click on the Three Dots: Located at the top right corner of the post, click on the three dots (…) to reveal the dropdown menu.

Select “Download”: Choose the option to download the post. Depending on the content type, you may have to save the image or video to your device.

3. Prepare the Content for Instagram

Before uploading the downloaded content to Instagram, it’s essential to optimize it for the platform. Consider the following adjustments:

Image Dimensions: Instagram prefers square or vertical images, so crop or resize the image accordingly using photo editing software.

Caption: Craft a compelling caption that resonates with your Instagram audience. Keep it concise, engaging, and relevant to the content.

Hashtags: Research relevant hashtags related to your post and include them in your caption to increase discoverability.

4. Share on Instagram

Once you’ve prepared the content, it’s time to share it on Instagram. Follow these steps:

Open Instagram: Launch the Instagram app on your mobile device.

Tap on the Plus Icon: Located at the bottom center of the screen, tap on the plus icon to create a new post.

Select Your Content: Choose the downloaded image or video from your device’s gallery.

Apply Filters and Edits: Use Instagram’s built-in editing tools to enhance your content if necessary.

Write Your Caption: Paste the caption you prepared earlier into the caption field.

Add Hashtags: Include relevant hashtags in the caption to increase visibility.

Tag Accounts (Optional): If applicable, tag relevant accounts in your post.

Share to Instagram: Tap on the “Share” button to publish your post on Instagram.

5. Engage with Your Audience

After sharing the Facebook post on Instagram, it’s essential to engage with your audience to foster relationships and encourage interaction. Here are some tips for engagement:

Respond to Comments: Monitor your post for comments and respond promptly to engage with your audience and build rapport.

Encourage Engagement: Encourage your followers to like, comment, and share your post to increase visibility.

Utilize Instagram Stories: Share the post on your Instagram Stories to reach a wider audience and encourage engagement through polls, questions, or quizzes.

Track Performance: Use Instagram Insights to track the performance of your post and adjust your strategy accordingly.

6. Cross-Promote Across Platforms

To maximize the impact of your content, consider cross-promoting it across different social media platforms. Share the Instagram post on Facebook and other relevant channels to reach a broader audience and drive traffic back to your Instagram profile.


Sharing a Facebook post to Instagram allows you to extend the reach of your content and engage with diverse audiences across multiple platforms. By following the steps outlined in this guide, you can seamlessly share your Facebook posts on Instagram and leverage the power of both platforms to enhance your online presence and connect with your audience effectively. Remember to select compelling content, optimize it for Instagram, engage with your audience, and cross-promote across platforms to maximize your impact and achieve your social media goals.

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