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Why do some marketing campaigns succeed and others fail? One of the most important factors, I believe, is the ability of marketers to put themselves into the shoes of the audience. Only if you can think like, feel like, and behave like your audience, will you be able to communicate with them effectively. In fact,

A couple of weeks ago, I went out to get a few beers with a friend of mine. He’s working for a big corporation, but over the last year has become really interested in startups. In his spare time, he’s reading TechCrunch, watching This Week in Startups, and day dreaming about starting a business of

One of the most powerful marketing tools in the hands of an early-stage entrepreneur is content. It can help you connect with your users in meaningful ways. It can get you on Google’s radar. It’s cheap. And the best part — you can do it yourself. But, of course, it’s not all rainbows and unicorns. Creating

Startups are inherently challenging. Armed with a million-dollar idea, entrepreneurs far and wide wear many different hats, face stiff competition, and try and bootstrap their way to success. With anywhere from 30% to 75% of startups failing the margin for error is miniscule. Keeping the following targeting lessons in mind is critical to avoiding startup failure. 1.