One of the most powerful marketing tools in the hands of an early-stage entrepreneur is content. It can help you connect with your users in meaningful ways. It can get you on Google’s radar. It’s cheap. And the best part — you can do it yourself. But, of course, it’s not all rainbows and unicorns. Creating … Read more

Startups are inherently challenging. Armed with a million-dollar idea, entrepreneurs far and wide wear many different hats, face stiff competition, and try and bootstrap their way to success. With anywhere from 30% to 75% of startups failing the margin for error is miniscule. Keeping the following targeting lessons in mind is critical to avoiding startup failure. 1. … Read more