Author name: Avery Bell

3 Critical Targeting Lessons for Startups

Startups are inherently challenging. Armed with a million-dollar idea, entrepreneurs far and wide wear many different hats, face stiff competition, and try and bootstrap their way to success. With anywhere from 30% to 75% of startups failing the margin for error is miniscule. Keeping the following targeting lessons in mind is critical to avoiding startup failure. 1. … Read more

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