2012 was a great year for startups, and there were plenty of cool articles, videos, blog posts and other resources created by marketing experts to help entrepreneurs grow their companies.
So I decided to showcase the best of those resources and share them with you. They come from all over the web and are in different formats, but all of them are awesome!
I then also took the liberty of adding a separate list of the Top 5 posts published on Marketing Before Funding this year.
And if you think I'm missing something, don't hesitate to leave a comment and add your own favourites.
Now, let's begin the countdown!
To say the least, the last couple of weeks have been insanely awesome. And although I don't usually talk about my personal life here on Marketing Before Funding, I feel like the news I have today is worth sharing.
Plus, I wanted to talk to you about the future of this blog and the plans for 2013.
I'll also ask you for a quick favour at the very end of the post. No, it won't cost you money. I just need a couple of minutes of your time.
What are startups notoriously bad at when it comes to marketing? Why do they fail? How can they get better?
I asked some of the top female startup founders to help me uncover the major problems that many early-stage companies struggle with.
Here's the question I wanted to hear an answer to:
From your experience, what is the #1 marketing mistake startups make and why?
As entrepreneurs, we often have to hustle hard to reach influential people in our industry.
Whether they are journalists, venture capitalists, or top level executives of big corporations, we know that a relationship with them could be beneficial for everyone, but first we have to get in touch with them.
So what do we do?
Sometimes, we get an introduction from a friend or an acquaintance. Other times, we catch our targets at a conference and elevator pitch the hell out of them.
Often, however, there is no other way but to send a cold email.
But you know what influential people all have in common? They rarely disclose their contact information.
For example, to write my "14 Renowned Experts […]" post, I had to reach out to about 60 influential founders and startup marketers in North America.
Of course, I didn't know most of them, so cold emailing was the way to go. But once I started researching my targets, I realized that I'll have to get creative to get their contact information.
And today I want to show you my method that will allow you to get any influencer's email address with a 99% success rate.
Ready? Let's do this!
Social media can be extremely powerful for business. Everyone knows that by now. But...
…it can also be a HUGE TIME SUCK.
The main reason is that, in order to be successful, you probably need to manage accounts across multiple networks, maintain a consistent flow of updates, discover new content, engage with your audience, and so on and so forth...
And all of that needs to be done every. single. day.
Let's stop this madness!