Ever since the Madman era, copywriting has been a significant part of any marketer’s job. And in today’s digital, text-driven world it is as important as it has ever been. The art of turning words into a beautiful composition that gets attention, inspires action, and consequently sells is something we encounter daily, whether when watching [...]
One topic that has been debated in the startup community forever is whether or not you should keep your startup in stealth mode until it is ready for the big release. Most people, especially the ones with experience, will tell you not to be afraid of someone stealing your idea and avoid being in stealth. [...]
Expert advice is sure inspiring. Theory is great too for getting you on the right track from day one. But this week I want you to take action! It’s time we get our hands dirty and build something that should be at the foundation of any startup’s PR and community management success. As you might [...]

