This post is by Aurora Johnson of Custard. Kick-starting a business is not an easy task. Before you even begin earning revenue, you need to set out your business plan, get funding and build your product, along with many other essential tasks. In order to increase your projected revenue, you’ll also need an excellent marketing [...]
Category: Inbound Marketing
What are startups notoriously bad at when it comes to marketing? Why do they fail? How can they get better? I asked some of the top female startup founders to help me uncover the major problems that many early-stage companies struggle with. Here’s the question I wanted to hear an answer to: From your experience, [...]
How good is your big idea? How good are your small ones? Your new features? Is your startup solving a real problem? Who are your most loyal customers?… So many questions. And we all have them when building our startups and marketing our businesses. But where do we look for answers? Ourselves? Friends and family? [...]
