What are startups notoriously bad at when it comes to marketing? Why do they fail? How can they get better? I asked some of the top female startup founders to help me uncover the major problems that many early-stage companies struggle with. Here’s the question I wanted to hear an answer to: From your experience, [...]
Ever since the Madman era, copywriting has been a significant part of any marketer’s job. And in today’s digital, text-driven world it is as important as it has ever been. The art of turning words into a beautiful composition that gets attention, inspires action, and consequently sells is something we encounter daily, whether when watching [...]
Expert advice is sure inspiring. Theory is great too for getting you on the right track from day one. But this week I want you to take action! It’s time we get our hands dirty and build something that should be at the foundation of any startup’s PR and community management success. As you might [...]

