A couple of weeks ago, I went out to get a few beers with a friend of mine. He’s working for a big corporation, but over the last year has become really interested in startups. In his spare time, he’s reading TechCrunch, watching This Week in Startups, and day dreaming about starting a business of [...]
Category: Big Picture Stuff
Why do some marketing campaigns succeed and others fail? One of the most important factors, I believe, is the ability of marketers to put themselves into the shoes of the audience. Only if you can think like, feel like, and behave like your audience, will you be able to communicate with them effectively. In fact, [...]
2012 was a great year for startups, and there were plenty of cool articles, videos, blog posts and other resources created by marketing experts to help entrepreneurs grow their companies. So I decided to showcase the best of those resources and share them with you. They come from all over the web and are in [...]
