Social media can be extremely powerful for business. Everyone knows that by now. But...
…it can also be a HUGE TIME SUCK.
The main reason is that, in order to be successful, you probably need to manage accounts across multiple networks, maintain a consistent flow of updates, discover new content, engage with your audience, and so on and so forth...
And all of that needs to be done every. single. day.
Let's stop this madness!
On November 5, 2012, I gave a presentation at the Internet Masterminds meetup in Vancouver, Canada.
I talked about various secrets to saving time through efficiency and how to do it using HootSuite, a popular social media management dashboard. And all of that got filmed on camera (hence, this post).
In this recording, you will learn how to use HootSuite to simplify, automate and supercharge your presence on Twitter, Facebook, LinkedIn, and even Google Plus.
This presentation is particularly valuable to startups because the scarcity of both time and money makes efficiency critical for success.
If you have never used HootSuite, you can try it out for free (affiliate link).
Here are the key takeaways from the presentaion:
- 20% of your social media efforts drive 80% of the ROI. -- Tweet this.
- You need to optimize your listening, engaging, publishing and measuring. Otherwise, you're wasting time.
- Using HootSuite the right way will allow you to save 25% – 50% of the time you spend of social media marketing.
Without further ado, here it is...
I apologize for the quality of the video and audio. Next time will be better, I promise.
On the bright side, here's the slide deck to help you follow along.
Disclosure: Mike Abasov worked at HootSuite during the period from Sep. 2010 through Sep. 2011. He is currently not employed by HootSuite but still uses the product in his daily work. Basically, his opinions are biased. Deal with it.
HootSuite, KISSmetrics, HubSpot and other trademarks and content excerpts belong to their rightful owners and are used for educational purposes under the fair use agreements.